Every time you think of promoting your brand, product, service or business, the first thing that comes to mind is social media, specifically, Instagram, Facebook, TikTok, and LinkedIn. In this episode, Lisa Simone Richards, a publicist for online coaches, shows us that there are other strategies you can use to build our audience, promote content, and establish relationships with your audience. We talk about why you need to build exposure and visibility beyond social media, having the right mindset to build connections and networks beyond the people who already follow you, things you can do to get started, and so much more.
In this episode you’ll learn:
- The distinction between content and visibility.
- PR as an alternative to social media.
- The difference between paid content and earned content.
- Most effective platforms and strategies we can use.
- Things you can do to get started on being featured on other platforms.
- The right mindset you need to have.
- The length of time you can experience results in PR.
- Picking and sticking to one channel.
- Proactive initiative versus reactive initiative.
- Do’s and don’ts when getting visibility through PR.
- What is a healthy balance between working through your visibility on PR and social media.
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