If we haven’t said it enough, creating content online is so important for businesses today. But where do we start and how do we choose what type of content to create? In this episode, we’ve invited the founder of the Content Marketing Institute and Amazon best-selling author of Content Inc., Killing Marketing and Epic Content Marketing, Joe Pulizzi. He is going to share his expertise on building an audience, reaching them through the diversification of the content we create, picking a platform to release our content, starting it right and so much more.
In this episode you’ll find:
- Joe tells us about The Orange Effect Foundation.
- Why you should build an audience as a coach or solopreneur.
- Creating your future customers when you are creating content.
- Different ways you can focus on building an audience through the 3 and 3 model.
- Indicators for starting to diversify your content.
- How to pick your platform and what you need to do after.
- Launching books in 3 different ways.
- Public speaking options for people looking to diversify.
- 3 common mistakes people make when they start to diversify content.
- The best way to start building a content channel.
- Joe tells us about the new Content Inc. Book.
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